Market Research Strategist

Location US-IN-Indianapolis
Job ID
Company Name
TriMedx, LLC


The Market Strategist is responsible for performing all aspects of market research within TRIMEDX to help drive the development of sales, go-to-market, portfolio, and solution strategies. Through the development and execution of aggressive market research and vigilance processes, the Market Strategist will work to: (1) identify trends and extrapolate needs; (2) collaborate with teams to deliver against needs and (3) work with the Customer Engagement team to identify voice-of customer opportunities to further vet needs.  This position will be fundamental in developing and executing upon the overall strategy and strategic priorities for TRIMEDX. 


  • Provide insight to the Solution Development and Solution Delivery teams on all aspects of market and competitive intelligence to support the update of strategy and execution plans.
  • Conduct market research as necessary to supplement existing knowledge, and to validate strategic thinking on trends in the healthcare industry and associated markets in which TRIMEDX solutions are sold
  • Conduct rigorous quantitative portfolio and market intelligence analyses; develop insights and communicate recommendations around strategic issues; support analyses with sound data collection
  • Participate in development of the TRIMEDX strategy, including identifying and investigating growth opportunities for entering new markets, technologies, channels and geographies.
  • Participate in the analysis of business development & licensing opportunities or other partnerships intended to strengthen TRIMEDX's position in current markets or new markets that align with our organization’s vision and strategy.
  • Drive cross-functional processes to develop robust market & revenue model projections for the portfolio through extensive collaboration
  • Facilitate various war gaming/scenario planning projects across markets to define strategic maneuvers and opportunities to win against our competitors
  • Point person for driving a standardized market segmentation and targeting process
  • Work with Marketing Managers to establish metrics for marketing initiatives and leverage these metrics to highlight insights that drive improvements
  • Establish best practices and lead competitive monitoring programs driving insights as it relates to traditional and emerging competitors globally and ensure timely communication on key impacts to TRIMEDX
  • Facilitate activity related to determining the impact of, as well as response to, competitive threats, legislative changes, non-traditional market entries, etc.
  • Play a key role in supporting the annual strategic planning and opportunity analysis process; Coordinate activities related to developing competitive SWOT analysis
  • Participate in the portfolio strategy governance process with the responsibility of supporting the research required around identifying, assessing and prioritizing new solution opportunities


  • Bachelor’s degree in business or clinical related field preferred; 3+ years of experience in Product Marketing, Strategy, and/or Product Management
  • Experience in medical device and/or the broader healthcare industry; Experience within Clinical Engineering or the Management of Clinical Assets is preferred
  • Strategic agility, structured thinking, intellectual curiosity and ability to translate complex concepts into actionable insights
  • Ability to think strategically and participate actively in decision analysis, problem formulation, data collection, model development, and presentations to management
  • Experience in a high performing consulting, strategic planning, or finance environment, demanding a sophisticated approach to understanding strategic needs, financial/market models, competitive trends and business impact
  • Strong project management skills including stakeholder management, effective communication, and driving for results
  • Ability to deduce market needs from key trends within industry or markets
  • Strong written, verbal and presentation communication skills
  • Previous experience in working with senior executives strongly preferred
  • Experience in directly engaging with customers in matters ranging from casual to complex
  • Self-starter that is comfortable taking initiative
  • Proven track record for leading with a collaborative approach
  • Familiarity and comfort functioning in a matrixed organizational environment and the ability to work successfully cross-functionally
  • Ability to deal well in an ambiguous environment
  • Hands-on proficiency with Excel macros, and the potential to use advanced decision support analytical tools (e.g., decision analysis software, optimization, etc.)
  • This role consists of travel of up to 20% or approximately 4 business days per month


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